The logo of any brand is an important factor to identifying ones identity. It can represent a brands beliefs and values. For Okiru the logo holds many meanings.
It starts with combining 3 elements. The sun, the mountain peak and the words "Okiru". The sun represents warmth, kindness and the start of a new day. The mountain peak represents a journey, perseverance and the overcoming of a great obstacle.
Finally the words Okiru translates to "wake up" or "get up". This holds a powerful meaning to our brand. We want to challenge people to break the monotony of life. When we are stuck in the space of negativity the only way out is through ourselves. It's time to wake up from that realization and get up and out of the darkness.
These 3 elements combine to hold our brand values. It is not just a logo but a message and symbol of hope.
By Gerald Prado | 22.06.2020